(Poetry, Texas) – From playing venues like Hard Rock Café and House of Blues to showcasing for Sony executives in Los Angeles, you would be hard pressed to find a young music artist working as hard as Alora Whitten. Now the 16-year-old from Poetry, Texas has a slightly shorter bucket list after performing at Austin’s famed South by Southwest music festival.
“It was an amazing experience,” Alora said after the show, her first at the festival. “I would love to be able to go back and perform there again.”
The 30-minute set took place on Thursday night at The Rattle Inn on Nueces Street. Backed by a full band, Alora’s show featured original music that will appear on her debut EP scheduled for release later this year.
These days, her music is not so much a hobby but more of a career choice, and Alora has dedicated the last five years of her life to becoming a better artist and performer. She is a student at Carrollton-based The Septien Group, where she has studied voice, songwriting, and more. The school is led by long-time music industry veteran, Linda Septien, who has worked with artists such as Selena Gomez, Demi Lovato and Jessica Simpson.
Alora also studies live performance and stage presence with Wade Sutton of Rocket to the Stars. Sutton teaches artists around the world how to improve the quality of their live shows and better control and manipulate an audience’s emotions during concerts.
“I’m excited for Alora,” says Sutton. “She has a much different look and sound from the typical country and pop artists flooding the market so that helps her stand out. She is talented and hard working and, just as importantly, she has unwavering support from her family.”
That support from her family included the recent decision to transition to home schooling for Alora, a former student of Wylie East High School. The move allows for more time in her day to be dedicated to working on and advancing her budding music career.
“It was hard to leave all my friends behind but my true friends have stayed with me even after the change,” Alora explains. “It has been fun to have a little more freedom and I like getting to focus more on my music.”
While she has jumped at opportunities to take the stage at venues such as Hard Rock Café and House of Blues in Dallas, she has also made her way to Los Angeles for some very special performances. While in LA, Alora showcased her skills before a group of A&R representatives from Sony Music. Additionally, she performed at House of Macau at the intersection of Hollywood and Vine as part of the venue’s grand re-opening celebration.
With so much experience under her belt at such an early age, many who work with Alora can only guess as to how far she will go.